‘Liking’ persuasion: case studies in social media for behaviour change

Contemporary social media platforms such as Facebook and Twitter have seen huge growth in recent years with a respective 1 billion and 500m registered users. Given such large numbers of the global population are using online social networks regularly, tapping into this audience to raise awareness of, and bring about positive behaviour change in, societal issues such as energy consumption and healthier lifestyles has promising potential. This position paper describes three behavior change case studies in domestic energy and physical activity that fully integrated with online social networks. Participant engagement throughout the pilot interventions was high with measurable consumption/activity behavior change evident. We also discuss our current social media and sustainability research

Helical buckling of Skyrme-Faddeev solitons

Solitons in the Skyrme-Faddeev model on R^2xS^1 are shown to undergo buckling transitions as the circumference of the S^1 is varied. These results support a recent conjecture that solitons in this field theory are well-described by a much simpler model of elastic rods.Comment: 24 pages, 9 figure

Helical buckling of Skyrme-Faddeev solitons

Solitons in the Skyrme-Faddeev model on R^2xS^1 are shown to undergo buckling transitions as the circumference of the S^1 is varied. These results support a recent conjecture that solitons in this field theory are well-described by a much simpler model of elastic rods.Comment: 24 pages, 9 figure

Motivating physical activity at work: using persuasive social media extensions for simple mobile devices

Powerful behaviour change programmes can be developed through a combination of very simple, accessible technology, and an understanding of the psychological processes that drive behaviour change. We present a study in which very basic digital pedometers were used to record the number of steps taken by participants over the course of a normal working day. A Facebook application, named Step Matron, was utilised to provide a social and competitive context for pedometer readings. We were particularly interested in whether interactions between users via the application more successfully motivated physical activity than simply recording daily step counts in a similar application. Ten participants (1 male), all nurses working in a UK hospital, used the application across two conditions over the course of the study. In the socially-enabled condition, participants could view each other’s step data and make comparisons and comments. In the non-social condition, participants could only view their own personal step data. A significant increase in step activity was observed in the socially enabled condition. Our findings highlight the potential of social media as a means for generating positive behaviour change. They also suggest that simple mobile devices can function as an inexpensive, accessible and powerful trigger towards this behaviour change without necessitating the use of overly complex and expensive mobile applications or device

Failures in dry-type transformers for offshore applications

This article focuses on failures involving dry-type transformers in offshore applications. It addresses the most common causes of failures and the modes of failure. Recommendations are provided for use by specification engineers and end-users to reduce the possibility of failures, including preparation of a suitable specification, siting concerns, operation and maintenance guidelines and procedures needed to be performed after a failure in order to minimize the resulting disruption

Social networking sites as platforms to persuade behaviour change in domestic energy consumption

This MSc project addresses the following research question – “Can online social networks such as Facebook facilitate the motivation and behaviour change to reduce energy consumption in the home?” An investigation into the role of social interaction in social networks provides evidence to support the research question. The project undertook an extensive literature review and identified a gap in current knowledge regarding energy monitoring systems that are socially enabled. A participatory design workshop was then held to generate initial concept ideas and prototype interfaces. A final system using the Facebook application platform was designed and implemented by the author called Wattsup. An experimental design was then developed to evaluate the system which involved recruiting eight households for an eighteen day trial. This was supplemented with a qualitative study of comments generated by users and also in semi-structured interviews. The results indicate that the users of the Wattsup energy application integrated in Facebook assisted the participants in reducing their energy consumption. Types of energy information displayed in the application were both live and historical measurements as well as Co2 emissions, publicly viewable to participants and others on their personal Facebook friends list. Public viewing was implemented for comparison purposes as well as introducing peer pressure and competition amongst like-minded friends. Further analysis of the participant’s social interaction activity with the energy application revealed higher awareness of their energy usage behaviour was present. Positive effects of the results were lower energy costs and fewer Co2 emissions released upon the environment from the participants by using the socially enabled energy application. To test the theory of a positive effect of social interaction on domestic energy consumption, two Facebook energy applications were developed by the author. One of the applications contained socially enabled features, while the other displayed only the participant’s personal energy usage with no social features or capability to view other participant’s energy information

Failures in dry-type transformers for offshore applications

This article focuses on failures involving dry-type transformers in offshore applications. It addresses the most common causes of failures and the modes of failure. Recommendations are provided for use by specification engineers and end-users to reduce the possibility of failures, including preparation of a suitable specification, siting concerns, operation and maintenance guidelines and procedures needed to be performed after a failure in order to minimize the resulting disruption

Wattsup? Motivating reductions in domestic energy consumption using social networks

This paper reports on the design, deployment and evaluation of “Wattsup”, an innovative application which displays live autonomously logged data from the Wattson energy monitor, allowing users to compare domestic energy consumption on Facebook. Discussions and sketches from a workshop with Facebook users were used to develop a final design implemented using the Facebook API. Wattson energy monitors and the Wattsup app were deployed and trialled in eight homes over an eighteen day period in two conditions. In the first condition participants could only access their personal energy data, whilst in the second they could access each others’ data to make comparisons. A significant reduction in energy was observed in the socially enabled condition. Comments on discussion boards and semi-structured interviews with the participants indicated that the element of competition helped motivate energy savings. The paper argues that socially-mediated banter and competition made for a more enjoyable user experience

Hip to be square: designing serious apps for coolness

This paper discusses previous work in developing intervention apps for sustainability that are designed to be cool and improve user engagement. While much work has been carried out by the HCI community in sustainability, particularly energy consumption; little has been done to improve interaction with this relatively mundane but serious topic to engender a compelling and cooler experience. Using the theme of ‘it’s cool to be uncool’ for sustainability, we discuss the design of an eco-feedback Facebook application for deployment in a trial study. The Power Ballads Facebook app mashed mainstream ‘pop’ chart music with domestic energy data using aversive stimuli. Presented here are the pilot findings that suggest participants found the app cool

Power ballads: deploying aversive energy feedback in social media

This paper reports on the pilot evaluation of “Power Ballads”, an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement